World champion Swiss figure skater Stephane Lambiel endorses 121TIME(One-to-One Time) - a manufacturer offering individual customers the chance to create their own Swiss timepiece over the Internet. He will be the brands official ambassador and become a watch designer.

Stephan Lambiel and 121TIME are sharing the same home town in the Valais, Switzerland. 121TIME supports him in his dream to stand on the podium at the 2006 Turin Olympic Games.

A special edition watch designed by Lambiel will soon be able to order in the www.121time.com boutique.

While waiting for the "Stephane Lambiel" special collection, the world champion will test his design skills by challenging 121TIME unique watch configurator. At 121TIME's website, customers can create and design their own individualized Swiss Made timepiece by choosing a case, dial, bezel and strap to suit their own taste.

Customers can either modify a preselected model to his or her own taste or start completely from scratch using the latest in visualization technology. Price adjusted is always indicated.

Once the creation is over and confirmed with the visual presentation, order can be placed over the Internet. Shipment is made within ten days. When receiving the watch in Japan, consumption tax is imposed.

The website 121TIME is, at present, in English, French and German. But, Japanese edition is now under preparation and will be ready at the beginning of December.