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BASEL2003 - "One Show - Two Locations"

(April 14, 2003)		  
 
     

The most significants of the all innovations and changes, designed to reflect the many intiatiatives and developments which were central to the three year strategy, launched in 2000, to revitalise the Show, is the new concept "One Show - Two Locations" with the Show's expansion to Zurich and the total reorganisation of the exhibition halls in Basel.

This year's show include the addtion of exhibition hall in Zurich housing about 800 exhibitors. This significant expansion allows for the reorganisation of the halls in Basel and the accommodatin of new prestige brand exhibitors. As a result, the overall show will display a much clearer segmentation. The country exhibitors wil be housed in Zurich and all exhibitors of branded goods will be present in Basel. Hall1,4 and 5 are exclusively dedicated to watch brands, Hall 2 houses all jewellery brands, while related industry exhibitors, including loose diamonds stones and pearls will exhibit in Hall 3.

<Halls in Basel>

Hall 1.0 (Hall of Dream) more traditional watch and manufacturers in high-end watch design and manufacture
Hall 1.1 (Hall of Desire) branded watches in stronger links with the world of fashion and couture
Hall 4 (Hall of Inspirations) elite and high-end luxury brands, including some of the world's leading jewellery companies that have expanded their collections into fine quality watches
Hall 5.0 (Hall of Emotions) branded watches in the lower to middle price range
Hall 5.1 (The Boutiques) very specialist (including limited edition) watch desingers and manufacturers
Hall 2.0 (Hall of Fantasies) well-known and up-and-coming designer-led jewellery collections
Hall 2.0 & 2.1 (Hall of Feeling) high-end jewellery designers and manufacturers
Hall 2.2 (Hall of Visions) world's most prestigious jewellery brands
Hall 3.0&3.1 (Hall of Elements) stones and pearls, loose diamonds, precious and semi-precious stones
Hall 3.U, 3.1, 3.2, 3.3 (Hall of Innovations) related industries such as clocks, watch straps, packagings and display, components, tools and machinery

 

<Halls in Zurich>

Hall of Universe non-branded watches and jewellery, diamonds pearls and stones, components, watch sraps packaging, displays and other luxury goods under National Pavillions

 

 

BASEL Forum

It is the fourth year and the subject of this year is "When Diamonds Shine Through Fog - The challenges for luxury brands in a difficult environment". The forum will take place on Aprl 6.

 

BASEL Services

A fully interactive online catalogue is now available (http://www.baselshow.com/ catalogue), which offers the list of exhibitors and the floor plan. In early March, an easy-to-download service will allow information to be stored on a PDA and is designed to be a helpful feature for navigation throughout the entire show and visit planning.

In cooperation with the BASEL Show, Swiss Federal Railways are offering special BASEL-RailTikets valid for one full day during the Show as well as RailCards for unlimited travel throuhout the whole show from April 3 until April 10. Both RailTickets and RailCards can be bought at every train station in Switzerland and are available for Basel and Zurich, Special offers including both locations are also available.

BASEL2003 opens from April 3 to 10, with expected number of exhibotors of 2,200. Ticket for one day is Sfr.45, and Sfr.120 for all duration.

for more details, please visit http://www.baselshow.com

  

 
         
     

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