BASELWORLD2009, the most important event in the world watch and jewelry business, opened in Basel/Switzerland on March 26. On the opening press conference, attended by Mr. Rene Kamm, CEO of the MCH Group, Ms. Sylvie Ritter, Show Director, Mr. Jacques J.Duchene, President of Exhibitors Committee, commented that “Something good comes out of every crisis. Market exaggerations are corrected”.
Also, they reported that the transformation project as planned by 2012 was amended to be completed in 2013. As the result, the dates for BASELWORLD2010, initially scheduled for 4 to 11 March, to 18 to 2 March 2010.
Swiss Exhibitors Committee reported about the trend of Swiss watches at BASELWORLD2009 as follows, 2009 marks a return to traditional watch value. The movement – historically mechanical – retakes its pre-eminent place at the heart of the timepiece. Dial, delicately openworked, reveal the fine mechanical architecture of the watch. As far as design concerned, the trend is towards unpretentious refinement, grey and full-black, while brands have been happy to combine steel cases with colored bezels, pink gold in particular.
The total number of exhibitor of this year is 359 in watch section, 522 jewelry, 537 in related industry and 534 in National Pavilion, total 1,952 exhibitors. Swiss exhibitors out of them are 289 in watch section, 42 in jewelry and 122 in related industry.
BASELWORLD2009 opens until April 2. |
