Longines Directly-managed Store Opens at Isetan Shinjuku

The Swiss watch brand, Longines opened a directly-managed store at Isetan Shinjuku, “Watch”on the 5th floor of main building on” March 23, 2024.

The store, featuring design based on the theme of "Longines Residence," is on display more than 300 pieces, including dress watches, pilot's watches, divers' watches, timepieces paying homage to historical models, and the latest models. To celebrate the opening of the new directly-managed store, the "Conquest" model to celebrate its 70th anniversary, which has not released for Japanese market, is sold at Isetan Shinjuku as a limited edition.


Conquest" Limited Edition
"Special box" limited to Isetan Shinjuku


 The striking contrast between the glossy blue and silver colors of this limited edition chronograph, which was created in collaboration with the legendary skier Marco Odermatt, is reminiscent of a silver world. The red accents on the tips of the center seconds hand, the two totalizers, and the four stitches on the fabric strap are also red. The self-winding movement with a silicon balance spring, which is highly resistant to magnetic fields, has a power reserve of approximately 59 hours. The watch comes with a NATO strap in the same color that matches the blue dial.

Case: Diameter 42 mm, SS, see-through case back, Water resistant to 10 ATM / Movement: Automatic Cal.L898.5 (37 jewels, Frequency 28,800 vph、Power reserve: 59 hours / Price: 624,800 yen

Isetan Shinjuku Main Bldg. 5F, Watch/Longines
Address 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
TEL  03-6380-5212 Direct line
Business hours 10002000



Product inquiries: Longines / Swatch Group Japan
TEL:03-6254-7350 https://www.longines.jp


March 29, 2024