2025 NEW MODELS - Century

Century
“Prime Time Skeleton“

CENTURY introduces its latest 2025 release with two dazzling skeleton models from the iconic “Prime Time” collection, known for its distinctive 12-sided case design. Each timepiece features an open-worked dial that reveals the mechanical heart beneath, enhanced by either color gemstones or diamonds set into the bezel. The transparent architecture and layered depth are further accentuated by a sleek rubber strap, making these watches both bold and refined.

Case: 38.5 mm diameter, stainless steel with black PVD, 12-facet hand-cut CENTURY sapphire, water resistant to 10 ATM / Movement: automatic / Price: 2,200,000 yen (color gemstone bezel, limited to 12 pieces) / 1,540,000 yen (diamond bezel)

Century 
“Prima Donna“

From the elegant ladies’ collection “Prima Donna,” CENTURY unveils a luxurious new model that evokes the grace of a tiara. Adorned with 82 vibrant gemstones shimmering in rainbow hues and framed by a 52-facet hand-cut CENTURY sapphire, this timepiece radiates sophistication and charm. The case, crafted in 18K white gold, houses a precise quartz movement and is designed to make a statement of regal beauty.

Case: 18.6 × 33.5 mm, 18K white gold, 52-facet hand-cut CENTURY sapphire, 82 color gemstones (0.5 ct), water resistant to 10 ATM / Movement: quartz / Price: 4,950,000 yen

Contacts：CENTURY Ginza Boutique　TEL 03-6278-8975
https://jp.century.ch

July 18, 2025