Watch fairs and events in Japan

Hereafter is a selection of shop fairs, brand events and other exhibitions dedicated to watchmaking organized in Japan.

Data are added one after another upon receipt of information from organizers.

Zenith's 160th Anniversary Pop-Up Store at Hankyu Umeda
Osaka
May 14 - 19, 2025

Zenith is celebrating its 160th anniversary with a special pop-up store titled "The Heart of Watchmaking" at Hankyu Umeda Main Store in Osaka from May 14 to May 19, 2025. In the Pop-up store, twelve historically significant archive watches, including early models of the El Primero movement, will be showcased. Special models unveiled at Watches and Wonders Geneva 2025, such as the Chronomaster Sport 160th Edition, Defy Skyline Chronograph 160th Edition, and Pilot Big Date Flyback 160th Edition, will be on display. Advance reservations for the revival model "G.F.J." equipped with the Caliber 135 movement will be accepted. Additionally, a reservation-only workshop, "Watch Clinic" will be held, where participants can experience assembling the iconic El Primero movement under the guidance of Zenith watchmakers. •Dates: May 16 (Friday), 17 (Saturday), and 18 (Sunday)/ •Duration: Each session lasts 1 hour / •Admission: Free / *Reservations has already finished.

Zenith Shop at Hanky Umeda Main Store
TEL: 06-6313-0583
TISSOT PRX & SEASTAR Automatic Strap Gift Campain
Tokyo,Osaka
November 22-December 31,2025

Tissot is offering a special campaign at its official stores: customers who purchase eligible automatic models from the PRX or SEASTAR collections will receive one complimentary strap that matches their watch. Whether it’s a light and sporty rubber strap or a refined and classic leather band, you can enjoy switching up your look to suit your mood and style. The “PRX” stands out with its seamless case-and-bracelet integration, delivering exceptional wearing comfort and a timeless design. The “Seastar” embodies Tissot’s long-standing expertise in water-resistant timepieces, combined with the brand’s creativity, craftsmanship, and meticulous attention to detail.
TISSOT Boutique Ginza,TISSOT Boutique Shinsaibashi,TISSOT Shinjuku Flags, TISSOT Isetan Shinjyku

TISSOT
Tel:03-6254-5321
ZENITH Boutique Holiday Fair 2025
Tokyo,Osaka,Fukuoka
November 29-December 26,2025

Zenith will host a Holiday Fair at both the “Zenith Boutique” and “Zenith Shop.” During the fair, an exceptional lineup will be presented from the latest models to rare boutique-exclusive timepieces. Visitors will be offered special services, and purchasers will receive an exclusive gift. From the world’s first integrated automatic chronograph to Zenith’s in-house movements renowned for their precision, each piece marks unwavering time. This holiday season, Zenith invites you to celebrate with its high-frequency timepieces that capture every special moment.
ZENITH Boutique & Shop

ZENITH Customer Support
Tel:03-5635-7036
HUBLOT Boutique Holiday Collection Fair
Japan
December 5, 2025 - January 4, 2026

Hublot will host the “Hublot Boutique Holiday Collection Fair” at its directly managed boutiques nationwide. During the fair, a wide range of collections will be available, including the popular Big Bang and Classic Fusion, which embody Hublot's “Art of Fusion” concept. Also available will be new ladies' models like “Big Bang Mecca-10 King Gold", featuring the in-house Mecca-10 movement, and the all-white “Big Bang One Click King Gold White Diamond".
HUBLOT Boutique

HUBLOT
Tel:03-5635-7055