On Sunday, December 21, 2025, the Swiss luxury watch brand TAG Heuer reopened its Hiroshima boutique, located in the heart of the city within the Kinzagai shopping district.
Situated in one of Hiroshima’s most prominent commercial areas, TAG Heuer Hiroshima has been completely redesigned under the brand’s latest store concept.
The boutique features a bold and timeless black color scheme complemented by warm greys and neutral tones, creating an environment that highlights the beauty of each timepiece. The refined yet welcoming interior reflects TAG Heuer’s modern strength and elegance, offering a comfortable space where visitors can experience the brand’s unique blend of tradition and innovation—values that have defined TAG Heuer since its founding in 1860.
The boutique showcases a wide selection of collections, including the latest TAG Heuer Carrera Day-Date with a deep green dial (627,000 yen), the new limited-edition TAG Heuer Formula 1 Chronograph × Senna (852,500 yen, limited to 3,000 pieces worldwide), as well as iconic lines such as Carrera, Monaco, and Aquaracer. The newly updated TAG Heuer Connected Calibre E5, released in October, is also available.
| TAG Heuer Hiroshima | ||||||||
| Address | 1-8 Hondori, Naka-ku, Hiroshima | |||||||
| TEL | 082-569-9800 | |||||||
| Business hours | 11:00-19:30 | |||||||
| Closed | Wednesdays | |||||||
January 08, 2026

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