TUDOR POP-UP STORE at Ginza Matsuya

Since its founding in 1926, the luxury watch brand Tudor has consistently embodied a spirit of challenge. From Wednesday, January 28th to Tuesday, February 10th, Tudor will host a pop-up store at Matsuya Ginza where visitors can experience the thrill of F1 and the racing spirit.

During this period, the venue—Space of Ginza on the 1st floor of Matsuya Ginza—was transformed into a space reflecting the world of the “Visa Cash App Racing Bulls F1 Team,” with whom Tudor has formed a partnership. Decorated in the team's white and blue colors, accented by the iconic Tudor red, the venue features dynamic displays reminiscent of a pit garage. Visitors can directly feel the speed and dynamism of F1 through racing simulators and arcade racing games installed on-site.

Furthermore, a diverse collection ranging from the latest models to classic lines was gathered in one place, including Tudor's iconic Black Bay, the professional diver's watch Pelagos, and the adventurer's watch Ranger. This special space, deeply resonating with the extreme world of F1, embodies the brand's philosophy “BORN TO DARE.” It offers a unique opportunity to discover that special timepiece to accompany you on your own challenges.

Contacts: Rolex Japan / Tudor TEL: 0120-929-570
https://www.tudorwatch.com/ja

January 29, 2026